![]() ![]() He has been named assistant to the president Last year Biden met with viral TikTok star and transgender activist Dylan Mulvaney in the Oval Office to discuss her transition and transgender issues in the US, though there is currently no indication that she will be part of his 'army'.īiden's plan to leverage social media to boost popularity was spearheaded by Rob Flaherty (pictured). The White House now wants to work with influencers who have local audiences that can be mobilized when he travels to certain states in the same way its regional team has built relationships with local media outlets. His new strategy will primarily target platforms used by younger voters, such as Instagram and TikTok. ![]() There will be a wave of young voters showing up to the ballot box and they will vote blue.'īiden lags behind the former president Donald Trump when it comes to reach on social media, especially on video hosting platforms like YouTube and Facebook, Axios reported. If you thought this was bad for Republicans, just wait until 2024. 'Republicans tried to silence their voices and the voices of the many Gen Z activists,' he said in one video. He often discusses the power of Gen Z voters to impact elections. Sisson's short video clips have gone viral on TikTok a number of times. 'They were actually were very responsive to it,' he added. 'We actually asked the White House, 'When are we going to get press briefing passes?' ' Sisson told Axios. It would mean the existing Press Briefing Room no longer would be the administration's only messaging center. Plans to create a dedicated White House briefing space for influencers to meet is another sign that the new push is serious. 'We're trying to reach young people, but also moms who use different platforms to get information and climate activists and people whose main way of getting information is digital,' Jen O'Malley Dillon, White House deputy chief of staff, told Axios. ![]()
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